MANUKA EMPORIUMCreative market read · by Shaanks · September 2026
Creative market read
Your buyers take it with them. Your ads haven't shown where.
We went through your live Meta ads, your Google ads, your Amazon reviews and four bigger mānuka brands. Here's where the next ads can go, and the order we'd put them live before Black Friday.
On 22 September the Meta Ad Library showed 7 active ads for Manuka Emporium, built from these 4 pictures. All four argue what the honey is or does. Three show a hand; none shows a face or a price.
What it is: the grade“Certified Potency MGO263+”, and what isn't in the jar.What it does: MGOMethylglyoxal, over three health panels.What it is: raw, lab tested“Raw Superfood”, lab tested, the jar in a hand.What it does, shown in useA snap squeezed into an iced drink, the one picture with the honey being used.
How the 7 are built.
Carousels3
Single pictures2
Videos2
Both videos are 12-second slideshows of the same pictures. All 7 are square, none in the tall 9:16 shape Reels and Stories fill.
Where they send people.
All 7 go to Amazon, none to manukaemporium.com. The newest went live on 6 May. On Google, the last of your 7 ads was shown on 13 April 2026.
02 · What the bigger brands do
Four bigger mānuka brands, read by the creative.
From the live ads we read: 45 of Manukora's, 39 of Steens', about two dozen of Egmont's and about 30 of Wedderspoon's.
Manukora45 of its live ads read
Manukora puts people on camera and prints the offer in the picture. It asks the price question out loud.
ManukoraA woman to camera, jar in hand: “I wish I knew about this 20 years ago.”ManukoraThe starter kit, every item priced.Manukora“Is this honey worth it?”
Egmont Honeyabout two dozen of its live ads read
Egmont sells the breakfast: honey on toast, in oats, in a morning routine.
Egmont HoneyA squeeze over banana toast.Egmont Honey“There's one thing I never skip in my morning routine.”Egmont Honey“Find the Mānuka for your routine.” The grades as a menu.
Wedderspoonabout 30 of its live ads read
Wedderspoon shows where the honey comes from, and eats it off the spoon.
WedderspoonThe road into the hills where the hives are.Wedderspoon“One spoonful of…” straight off the spoon.WedderspoonThe jar held over a hive frame.
Steens39 of its live ads read
Steens hands the buyer a way to check the honey, and leads with the offer.
Steens“Is your Manuka honey real or fake?”Steens“Get 50% off your first purchase.”SteensA recipe book, the honey as an ingredient.
What they run that you don't
Four patterns we saw more than once.
Counts are of the ads we read. Running tells you an ad survived, not that it won.
The honey, in a dayToast, oats, a morning routine. 7 of the roughly two dozen Egmont ads we read.A person holds itAt least 9 of the 45 Manukora ads we read have someone on camera.The price in the picture21 of the 45 Manukora ads we read and 21 of Steens' 39. Graza does it in olive oil.Proof you can checkSteens shows what raw honey should look like. Your ads already say lab tested.
03 · The opening, and five ways in
Your buyers take it with them.
7 of 16
Amazon reviews we could read in full talk about taking it with them: on trips, on a cruise, in a purse, on the go. It's what the snaps were made for, and it's the brief you sent us.
Your ads show the snap in a hand. None shows where it goes once it leaves the house. In the ads we read from the bigger brands, Wedderspoon talks about it most, in ads that started in September; in the copy and on-screen text of the Egmont and Steens ads we read, it doesn't come up.
From manukaemporium.comA snap, squeezed onto crackers.
Play
WedderspoonHoney drops into a purse, live 22 September.
“It's perfect. I always take it with me when I go on long trips.”
A buyer, on Amazon
“These are terrific for traveling.”
A buyer, on Amazon
“the convenient single doses were so easy to just throw into my purse”
A buyer, on Amazon
“I used these on a 400+ mile bike ride and they were super clutch.”
A buyer, quoted on your site
Five angles
Five angles to test.
Each comes as a still and a short video, cut for Meta and for YouTube from the same shoot. No health claims.
A1
On the go
The ad says
“Honey that fits in a purse.”
Why: Your buyers' own words, set where a snap goes: a purse, a trip, a bike ride, a desk.
Test: Four stills and an 18-second video against your best ad today, on link clicks.
A5
The price, said out loud
The ad says
“Yes, they're small. $1.18 a snap in the 72 box.”
Why: It answers the question people ask before they buy.
Test: Against A1 at the same budget, on add-to-carts.
A3
The day at home
The ad says
“I've just been dipping a spoon in and eating a little.”
Why: The taste your buyers describe, in an ordinary morning.
Test: Joins A1 from mid-October; the numbers say which moment carries it.
A4
The founder's desk
The ad says
“I'm Tony. Here's how I eat it.”
Why: A face for ads that have none. You've filmed in the office before.
Test: 18 seconds on a phone; kept if it holds attention as well as A1.
A2
The $35 Secret Santa
The ad says
“The limit is $35. This is $32.99.”
Why: Your award-winning packaging, at a known gift limit, for Black Friday.
Test: From about 10 November; stopped by 1 December if it trails A5.
And five we'd be nervous about
Tuesday“Good honey isn't for special occasions. It's for Tuesday.”
Guess“Flat. Gold. Snaps in half. Guess.”
Bring your own“Some people carry their own hot sauce. This is the honey version.”
Always carry two“The second one's for whoever's next to you.”
Who took my honey“who keeps taking the honey out of my bag”
04 · Made for Manuka Emporium
Statics we made for you.
In your look, so you can see the craft before we build the angles above.
Your honey, in a real day.
One more thing
A short commercial for Manuka Emporium, in your look. Sound on.
05 · The road to Black Friday
The three we'd make first, and when they go live.
First 10 days
On the go, and the price
A1 and A5 go live together, tall and square, pointed at your own site so the price in the ad is the price on the page.
A1A5
From mid-October
The morning at home
A3 joins, the winner of A1 or A5 gets new versions, and A4 goes in if you're up for filming 18 seconds.
A3A4
From about 10 November
The gift
A2 carries Black Friday: the jar in its award-winning packaging, at a price that fits an office gift limit.
A2
What carries a Black Friday offer?
Right now none of your 7 ads could; none shows a price. A2 and A5 are built to. The same shoot gives Google new video and images, so it isn't quiet in November. An account like yours can likely take 8 to 12 new creatives a month, sized to your budget.
